A Personal Touch: The Unique Appeal of Handmade Luxury
71% of luxury consumers express an interest in handcrafted items. Here's a look at what's driving this trend.
Virtual Travel is Really Taking Off During COVID-19
Virtual tours have long been used in travel marketing to give prospective visitors an immersive look at properties and attractions. But such online tools were intended to entice travelers to book travel—not to offer an alternative to it. Few travelers would have ever dreamed of settling for a digital simulation in place of the actual thrill of a real travel experience, and no destination would risk losing bookings by offering a virtual walkthrough sophisticated enough to compete with reality.
However, during the pandemic lockdowns, “virtual travel” experiences are being embraced both by wary would-be travelers looking for a cure for cabin fever and by struggling travel and tourism businesses looking for a new source of revenue during these lean times. It’s a surprising trend that we uncovered as part of our ongoing research with our proprietary 360 Travel Community.
In fact, in our latest survey, 51% said that virtual travel could satisfy their desire to travel during the pandemic. And virtual tourism still works as a marketing tool, giving potential travelers ideas for real travel in the future. It’s a win-win for both cautious travelers and for struggling travel businesses. Want to learn more details from our proprietary research? Contact us today to schedule time with our research expert to review our study and other related travel studies in more detail.
More Research
A thirst for something healthier: Evolving preferences in alcoholic beverages.
Learn how health habits, demand for variety and virtual experiences are driving alcohol purchasing and consumption behavior.
A Healthy Interest in Outdoor Adventure Travel
Despite lingering uncertainty surrounding the pandemic, many consumers still feel the need for recreational travel. In July, our Consumer Sentiment Tracking Study found that 23% say that travel is more important than ever, matching the highest level since January.