Research Methods

Online Research Communities

Proprietary and custom online communities enable a wide range of market research with rapid results.

An always-on resource for consumer insights.

An online research community can be the most cost-efficient and flexible means of conducting many types of market research. Communities enable a high level of detail and accuracy in research, giving you on-demand access to consumers, and letting you get to know and understand them. In fact, as more and more consumers embrace such insight communities, they are coming to represent the future of market research.

Of course, this isn't news to us at Leger. We've long recognized the power of online research communities as a platform for more relevant and responsive custom research solutions.

We've built online research communities for clients including Dawn Foods, Edgewell and Kroger, and—unlike most other top market research companies—we maintain our own proprietary online communities that focus on the Health & Wellness and Travel & Tourism markets, which our clients can access.

To learn more about how an online research community can enhance your market research efforts, contact us today for a free consultation.

Custom Research

We build custom research solutions tailored to the specific needs of each client.

Understanding is the key to everything we do.

There are many market research companies offering one-size-fits-all market research services. Some operate entirely online, with almost no personal interaction. And while that impersonal approach may work for some, we have to wonder:

If a market research company doesn't understand your business, how can they ever truly understand your customers?

At Leger, we know that every business is unique, and we specialize in designing custom research solutions that incorporate the right tools and methodologies for each client.

We begin with deep dive into your business—your objectives, your challenges, and most importantly, your customers. Then we draw upon our comprehensive capabilities to build a solution that works for you, whether it's a full-fledged custom online research community, a custom survey, customer experience research or virtually any other type of market research. The result is more relevant and actionable insights, and ultimately, greater success for your business.

To get started on your custom research solution today, contact us for a free consultation.

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