Welcome to Leger USA Get actionable insights that connect your brand with people and fuel growth.

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Make Connections Less Complicated

You need growth. That means cutting through the noise of competition and everyday distractions to form meaningful, yet simple connections with your audience. But finding the right ways to connect with the right people? Not so easy.

We’ve got experts for that. Our specialized team takes a people-first approach, tailoring our research to find the answers – and the audience – your brand needs. Our research team leaves no stone unturned, to deliver you actionable insights that connect your brand with the people who’ll love it the most.

Verticals Connect With Your Audience

We lead the industry in creating brand-audience connections. The Leger team understands the intrinsic value of building authentic relationships with discerning consumers, and how to do it. Our bonds mean business.

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Health & Wellness

Our proprietary health & wellness community provides responsive and timely insights for many popular brands.

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Luxury Goods & Services

Our unique experience in luxury branding helps uncover priceless information about hard-to-reach shoppers.

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Travel & Tourism

Our iterative agile market research provides roadmaps for numerous industry leaders.

Services Customized, Best-In-Class Services


Brand Positioning & Planning

We help create a unique voice for your brand that sounds like music to your customers’ ears.


Marketing & Messaging

We help develop a meaningful marketing plan to reach the customers that need you most.


Innovation & Product Development

We help cultivate innovative products that fit right in your customers’ hands.

Blog Insights You Can Use

Self Care Products Play an Important Role in Supporting Mental Health

May 24, 2023

In the U.S., mental health needs vary greatly, and self-care products play an important role in providing relief and support. Understanding people’s needs and behaviors during times of stress can [...]

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U.S. Consumers’ Perspectives on the U.S. Economy and Mental Health

May 16, 2023
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The Latest Trends in Health and Wellness May Surprise You

Apr 27, 2023
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Take a Closer Look at Our Research Findings

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Case Studies Our Passion, In Practice

Luxury Goods For The Home—Consumers Seek Personal Touches and Other Key Insights

Learning how luxury goods shoppers make decisions, as well as plan and purchase, can put you ahead of the competition. Learn key insights from our research.

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Trends In Natural Beauty: Clean, Green, & Ingredient-Lean

Research shows beauty users seek products that reflect their values about self-care and the environment.

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A Healthy Interest in Outdoor Adventure Travel

Despite lingering uncertainty surrounding the pandemic, many consumers still feel the need for recreational travel. In July, our Consumer Sentiment Tracking Study found that 23% say that travel is more important than ever, matching the highest level since January.

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