Welcome to Leger USA Get actionable insights that connect your brand with people and fuel growth.

Make Connections Less Complicated

You need growth. That means cutting through the noise of competition and everyday distractions to form meaningful, yet simple connections with your audience. But finding the right ways to connect with the right people? Not so easy.

We’ve got experts for that. Our specialized team takes a people-first approach, tailoring our research to find the answers – and the audience – your brand needs. Our research team leaves no stone unturned, to deliver you actionable insights that connect your brand with the people who’ll love it the most.

Verticals Connect With Your Audience

We lead the industry in creating brand-audience connections. The Leger team understands the intrinsic value of building authentic relationships with discerning consumers, and how to do it. Our bonds mean business.

Health & Wellness

Our proprietary health & wellness community provides responsive and timely insights for many popular brands.

Luxury Goods & Services

Our unique experience in luxury branding helps uncover priceless information about hard-to-reach shoppers.

Travel & Tourism

Our iterative agile market research provides roadmaps for numerous industry leaders.

Services Customized, Best-In-Class Services

Brand Positioning & Planning

We help create a unique voice for your brand that sounds like music to your customers’ ears.

Marketing & Messaging

We help develop a meaningful marketing plan to reach the customers that need you most.

Innovation & Product Development

We help cultivate innovative products that fit right in your customers’ hands.

Blog Insights You Can Use

DTC Marketing in MedTech: How to Get Buy-In

Nov 16, 2023

In the highly competitive healthcare space, having effective DTC marketing strategies in place is becoming more and more crucial. Innovative companies are using DTC marketing more frequently, even in untraditional [...]

Disinformation in Society

Nov 14, 2023

U.S. Consumers Continue to Experience Economic Uncertainty

Nov 14, 2023

Role of Brands in 2022 Whitepaper thumbnail

Take a Closer Look at Our Research Findings

Case Studies Our Passion, In Practice

Luxury Goods For The Home—Consumers Seek Personal Touches and Other Key Insights

Learning how luxury goods shoppers make decisions, as well as plan and purchase, can put you ahead of the competition. Learn key insights from our research.

Research shows beauty users seek products that reflect their values about self-care and the environment.

360-mr-women-eating-granola-bars-outdoor-adventure-travel

Despite lingering uncertainty surrounding the pandemic, many consumers still feel the need for recreational travel. In July, our Consumer Sentiment Tracking Study found that 23% say that travel is more important than ever, matching the highest level since January.

Testimonials Collaborating with Ears Wide Open

It has been a great pleasure working with the team on important trade and consumer research projects. They are knowledgeable about the unique aspects of our industry and adept at extracting information and valuable insights that not only provide valuable feedback about current business conditions, they point us toward future business development opportunities. The research team is a talented group of insightful people who are attentive and responsive to their clients. It’s great fun, and very productive, to brainstorm ideas with them.

Vice President

PGI USA Jewelry Inc.

360 Market Reach, now Leger has proven to be a strong and versatile partner for our research needs. Their ability to turn around a quick poll with a targeted group at a fair price is just as attractive as their ability to tackle the biggest projects. They listen, they have great resources and are a pleasure to work with.

Executive Vice President of Marketing

High Brew Coffee

Working with the 360 Market Reach, now Leger team was seamless and flexible. In today’s CPG environment research needs can change and 360 has a full menu of service options. My team lead was experienced and took the initiative to dig deep into category and consumer dynamics. Projects were always delivered on time and always exceeded expectations.

Vice President of Marketing

ESM/FEROLIE

Working with 360, now Leger helps us gain deeper insights to truly develop products that our consumers love. With the team, we can conduct quick, iterative testing to innovate around new product launches. And we love working with the team! They are thoughtful, responsive, smart, and anticipate our needs before we even mention them – a fantastic partner!

Assistant Vice President, Global Consumer Research

Maybelline

The team at 360 Market Reach, now Leger is easy to work with… they’re smart, pleasant, experienced researchers who are quick to come to our office or get on the phone to talk through ideas. There is a level of trust with them that is comforting.. we know they will design and implement the research approach and analysis needed to help us make better products and communicate more effectively with pet parents. And they seamlessly manage all the necessary details so we can stay focused on our business, taking the time to understand our business so they can act as our research team and not just a research vendor.

Director of Marketing

Blue Buffalo

Working with 360 Market Reach, now Leger is like having an extension of our internal insights team. They are a valuable resource that is leveraged across various lines of business to address an array of business issues. The best part of working with the team is they are a valued partner, not just a vendor. They are quick to provide their POV to strengthen projects and there is a level of trust that has been established which is invaluable in today’s hectic workplace. We know the work will always be done quickly and accurately with an understanding of our business needs and objectives.

Consumer Insights Manager

Edgewell